Concept Emballage presents Freeprint®, an innovative customizable carton

Concept Emballage is revolutionizing packaging solutions once again with Freeprint®, an innovative carton that creates marketing added value and carries information. Freeprint® is a revolutionary packaging solution that makes it possible to create a different design for each carton.

Whether to differentiate cuvées (color, medal, vintage), or for an exceptional range communicating about a particular event such as an anniversary or a major sporting event, or even to create a piece of furniture in the tasting room from cartons that are all different, Freeprint® offers great creative freedom. This innovation strengthens communication with consumers and allows all kinds of marketing actions that help build the product's reputation.

A carton that carries information
Freeprint® is a smart carton that carries a wealth of information: thanks to Watermark® technology, invisible to the naked eye, consumers can scan the carton with their phone and be directed either to a website, to a tasting sheet in the language of their choice, to a video, or to any other communication medium that conveys information. This data allows consumers, who today are eager for knowledge, to be informed about how the product they consume is made.

High-quality printing
With Freeprint®, Concept Emballage offers offset print quality, with a guarantee of color stability that can help move products upmarket. The materials used are environmentally friendly, with water-based inks (100% food-safe & soluble) and FSC papers. The manufacturing plant is also EFC certified.

Traceability and counterfeiting
Although this is not its primary purpose, Watermark® technology, invisible to the naked eye, will later make it possible not only to fight counterfeiting but also to track the marketing of products, particularly abroad.