ECOBlue™ Villages: The Benefits of SCR, Backed by Proof!

New Holland Agriculture France has embarked on a tour of France, setting up ECOBlue™ villages in six key areas.
The aim of the operation: to demonstrate the benefits, in terms of performance and fuel savings, of its SCR ECOBlue™ technology solution, which brings machines into compliance with the Tier 4A standard.

Over two months, more than 2 500 farmers visited these villages to enjoy a genuine New Holland experience in a venue entirely dedicated to the brand, with a friendly atmosphere focused on improving the efficiency of the farming sector and the free exchange of ideas.

Loïc Morel, Head of Marketing and Communication at New Holland Agriculture France, explains this field strategy: ?We are convinced that one of the key elements of being close to farmers lies in the opportunity to test our new machines through practical demonstrations and intensive trials, so that they can see for themselves the benefits offered by SCR ECOBlue™ technology.?

The widest range of Tier 4A compliant machines in the industry

New Holland currently has the largest range of Tier 4A compliant machines on the market, with a total of 20 tractor models and 9 combine harvesters, all benefiting from the advantages of SCR ECOBlue™ technology.

The ECOBlue™ villages allowed customers to test a selection of these Tier 4A compliant models, including models from the new range of high-horsepower tractors, the T7 and T8, both equipped with the multi-award-winning SideWinder™ II armrest, which ensures intuitive and ergonomic operation.

Models from the Tier 4A conventional combine harvester range were also on show with the CX5000/6000 range.

Fuel economy leader: proof by facts

Customers were able to attend a field demonstration proving the significant superiority of Tier 4A engines, not only in terms of fuel economy but also in terms of performance.

Two tractors, the T7070 Tier 3 and the T7.270 Tier 4A, equipped with two identical Horsch Teranno 5FX stubble cultivators, were pitted against each other.

To eliminate the influence of drivers, the tractors were fitted with the AutoCommandTM continuously variable transmission, which allows work at a target speed, with the engine speed adjusted automatically.

All other settings, including working depth, tyre pressure, total weight distribution and forward speed, were also duplicated identically.

The two tractors then made two identical passes on the same field. The results clearly demonstrated the superiority of ECOBlue™ Tier 4A technology and corroborated the result of the test carried out by the German Agricultural Society, the DLG (261 g/kWh with an AdBlue consumption of 4,6 %).

In real operating conditions, the T7.270 with SCR ECOBlue™ technology delivers fuel savings of more than 10 % compared with its Tier 3 counterpart and is well ahead of the T7070, clear evidence of a significant increase in performance, thanks to respective increases in engine torque and torque back-up of 13% and 33%.

Lasting economic benefits

Over the last 12 months, the price of agricultural diesel has risen considerably, from 0,65 ?/l to 0,80 ?/l, an increase of 23 %. The SCR ECOBlue™ technology offered by New Holland enables farmers to keep their fuel bills under control through an overall reduction in consumption, AdBlue costs included.

SCR ECOBlue™ selective catalytic reduction technology ensures high performance and reduced fuel consumption, delivering lasting economic benefits: every euro spent on AdBlue generates up to five euros of fuel savings.

SCR ECOBlue™: a technology for the future

Farmers who came to the ECOBlue™ villages were very impressed by the clear and easily understandable strategic approach adopted by New Holland with regard to Tier 4A regulations.

New Holland's SCR ECOBlue™ technology solution offers the highest nitrogen oxide (NOx) conversion rate in the industry (above 95 %).

Moreover, a significant advantage: SCR will be the only solution able to meet the even stricter final Tier 4B regulation, which will come into force in 2014. New Holland machinery is therefore already ready for the future.