Kuhn's Seedliner Tour: a European event

Kuhn Group launched the Seedliner Tour last September, a large-scale European tour presenting the brand's complete and totally renewed range of seed drills.

The main objectives of this tour, which is primarily aimed at the distribution network (but also, depending on the country, at farmer-users), are to motivate and engage dealership managers/importers in promoting the complete range of Kuhn seed drills, to motivate and involve the sales teams in selling this equipment, to raise awareness of the seed drill offering and of customers' purchasing motivations according to the different products, and to make a lasting impression by showcasing the brand's expertise in this field of activity.

Starting in Hungary in September 2009, this European tour continued in Italy (in October 2009), then in Spain (March 2010), before stopping in France in April, then moving on to the Netherlands and Belgium, and then Poland this summer.

The presentation of the entire Kuhn Group range of seed drills (direct seeding, simplified seeding, precision seeding, row seeding, combined or stand-alone tools) aims to position the Kuhn brand as a specialist in this field of activity.

Kuhn's Seedliner Tour aims to reach nearly 2000 sales staff and dealership managers across Europe.

The Hungarian leg, in September 2009, brought together importers or subsidiaries from 14 Central European countries (Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Romania, Bulgaria, Moldova, Austria, Slovakia, Czech Republic, Hungary, Russia, Ukraine and Lithuania), making 216 people in total.

In Italy, on 2 October 2009, 152 people representing the network attended the range presentations. The next day, 1250 farmers made their way to the grounds of the farm in the central region of Umbria that hosted the event.

Exceptionally unfavorable weather (incessant rain since December 2009) disrupted the Spanish leg of the Seedliner Tour last March, as only one day out of four could be kept on the program, the one intended for the distribution network, which attended in its entirety (about 80 dealerships represented).

For the tour in France, which takes place over 3 legs (Ondes near Toulouse, Laval and Troyes), nearly 290 Approved Partner dealers accepted the invitation of Kuhn Group, representing approximately 930 people in total.

These 6 days will be devoted to presenting Kuhn Group's strategy for this product family, and to presenting aspects related to "product" developments and compliance with good agronomic practices.

A significant part of these days will also be devoted to hands-on demonstration workshops.