Editorial team · Tractors
InfoWeb Marketplace · Editorial team
Published on 25 June 2012 · 2 min read
New Holland Agriculture held its Spring Camp, a training programme on the new mid-range tractors
InfoWeb Marketplace · Editorial teamPublished on 25 June 2012 · 2 min read
New Holland Agriculture has always been committed to providing first-class training to its dealers and salespeople, so that farmers and contractors have access to an extensive network of extremely well-informed and well-trained dealers. These services are managed and delivered by Unetversity, New Holland's training department.
This year's Spring Camp saw a first in agricultural training: the use of the iPad as the main training tool, in addition to more traditional "hands-on" driving workshops. Over the seven weeks of the event, more than 1 100 European salespeople were trained on the new mid-range tractors: the TD5, T5 and T6 series.
An innovative training programme that encourages interactive self-learning
New Holland is renowned for offering farmers around the world cutting-edge technology solutions in a form that is both intuitive and user-friendly. The Spring Camp was held in exactly the same spirit. Each participant received an iPad, the cornerstone of the training, with all the training content preloaded. They unlocked the multimedia content using flashcodes placed at strategic locations, some of them on the tractors to be studied. A comprehensive two-day training course, featuring numerous videos and a whole range of documents in ten European languages, provided an introduction to the completely revamped 360° mid-range lines, including the TD5, T5 and T6, as well as the T4 PowerStar series and the LM5020 and LM5030 telescopic handlers.
Hands-on experience
Participants had the opportunity to get behind the wheel and test the latest agricultural technologies in action. A test track was made available to participants so that they could simulate transport exercises and high-speed manoeuvres, together with activities designed to assess the comfort and handling of the machines. The Clean Energy Leader strategy, at the very heart of the training, clearly highlighted the fuel savings that New Holland's ECOBlue™ SCR technology offers farmers. The results confirmed beyond any doubt that the T6.150 Tier4A, equipped with this technology, uses 10% less fuel than its Tier 3 counterpart, the T6040. In total, more than 30 New Holland and competitor machines provided a "hands-on" experience in every sense of the term.
?Our dealers are New Holland's ambassadors in the field. They are the first point of contact for our farmer and contractor customers, so it is extremely important that they receive first-class training and are thoroughly trained on the latest technologies developed by New Holland,? said Antonio Marzia, European Marketing Manager. ?This very comprehensive event gave European salespeople in-depth training on our revamped range of mid-range tractors, which will enable them to better help our customers choose the New Holland product that suits their needs.?
Building on its heritage to strengthen the future
The seven-week event was held at the Fiat Industrial Village in Turin, a symbol of the success of the Fiat Industrial Group. Participants were warmly welcomed amid a family of machines from the New Holland, Iveco and FPT Industrial brands. New Holland combine harvesters, forage harvesters and tractors were on display, alongside a whole series of historic models bearing witness to New Holland's rich and glorious past.
This year's Spring Camp saw a first in agricultural training: the use of the iPad as the main training tool, in addition to more traditional "hands-on" driving workshops. Over the seven weeks of the event, more than 1 100 European salespeople were trained on the new mid-range tractors: the TD5, T5 and T6 series.
An innovative training programme that encourages interactive self-learning
New Holland is renowned for offering farmers around the world cutting-edge technology solutions in a form that is both intuitive and user-friendly. The Spring Camp was held in exactly the same spirit. Each participant received an iPad, the cornerstone of the training, with all the training content preloaded. They unlocked the multimedia content using flashcodes placed at strategic locations, some of them on the tractors to be studied. A comprehensive two-day training course, featuring numerous videos and a whole range of documents in ten European languages, provided an introduction to the completely revamped 360° mid-range lines, including the TD5, T5 and T6, as well as the T4 PowerStar series and the LM5020 and LM5030 telescopic handlers.
Hands-on experience
Participants had the opportunity to get behind the wheel and test the latest agricultural technologies in action. A test track was made available to participants so that they could simulate transport exercises and high-speed manoeuvres, together with activities designed to assess the comfort and handling of the machines. The Clean Energy Leader strategy, at the very heart of the training, clearly highlighted the fuel savings that New Holland's ECOBlue™ SCR technology offers farmers. The results confirmed beyond any doubt that the T6.150 Tier4A, equipped with this technology, uses 10% less fuel than its Tier 3 counterpart, the T6040. In total, more than 30 New Holland and competitor machines provided a "hands-on" experience in every sense of the term.
?Our dealers are New Holland's ambassadors in the field. They are the first point of contact for our farmer and contractor customers, so it is extremely important that they receive first-class training and are thoroughly trained on the latest technologies developed by New Holland,? said Antonio Marzia, European Marketing Manager. ?This very comprehensive event gave European salespeople in-depth training on our revamped range of mid-range tractors, which will enable them to better help our customers choose the New Holland product that suits their needs.?
Building on its heritage to strengthen the future
The seven-week event was held at the Fiat Industrial Village in Turin, a symbol of the success of the Fiat Industrial Group. Participants were warmly welcomed amid a family of machines from the New Holland, Iveco and FPT Industrial brands. New Holland combine harvesters, forage harvesters and tractors were on display, alongside a whole series of historic models bearing witness to New Holland's rich and glorious past.
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