New Holland Agriculture, Sponsor of the Climate Action Campaign

New Holland Agriculture confirms its commitment to the environment: the brand will support the Climate Action Campaign and the official reception of the 17e United Nations Framework Convention on Climate Change.
The conference will be held in Durban, South Africa, and will bring together heads of state, government officials and environment ministers from around the world to discuss the follow-up to the Kyoto Protocol.

New Holland Agriculture has announced that it is sponsoring the Climate Action reception, which will take place on 2 December 2011 in Durban, in partnership with the UNEP (United Nations Environment Programme) and the South African government.

This reception will be an important gathering and meeting point for senior UNEP officials, non-governmental organizations and heads of government attending the 17e United Nations Framework Convention on Climate Change (COP17), which runs from 28 November to 9 December.

Franco Fusignani, CEO of New Holland Agriculture and CNH International, stated that ?climate change is one of the main challenges facing the world, with particular consequences for the high-potential and emerging markets that we serve.

Through this partnership, we want to contribute to the goal of Climate Action, which is to provide a platform for ongoing dialogue between businesses and governments, where international organizations like ours can present solutions capable of tackling climate change.?

As a sponsor, New Holland will be present at the Climate Action Campaign and until the end of the conference COP17.

This high-level partnership is part of New Holland's commitment to the environment and its vision of the essential role of agricultural machinery manufacturers as defenders of the agricultural environment for future generations.

For years, the brand has focused on creating solutions that increase the efficiency of farms while respecting the environment. It has thus developed innovative work on biofuels, low-emission technologies, biomass, the NH2™ hydrogen tractor and the concept of the energy-independent farm.

Key directions and concrete results for New Holland in this fight to protect the environment:

- Work on biofuels: in 2006, New Holland took the lead in the sector and offered biodiesel-compatible products,

Result: since 2010, 90% of New Holland tractors and harvesting equipment have been able to run on 100% biodiesel.

- Work on polluting emissions: strategic partnership with FPT Industrial, a pioneer in the development of SCR (selective catalytic reduction) technologies, which led to the development of the New Holland range of very low fuel consumption equipment meeting the very strict requirements of the Tier 4A emissions standard, 100 times lower than 10 years ago.

Result: New Holland, with its 20 tractors and 9 combine harvesters, currently offers the widest range of products meeting Tier 4 standards in this industry.

- Work on sustainable agriculture: development of its energy-independent farm concept, focused on the ability of farms to produce energy from renewable sources. One of the key components of this concept is the hydrogen tractor, the NH2™, which uses fuel cell technology to generate electricity for its own operation.

Result: in 2010, New Holland created the first energy-independent pilot farm at La Bellotta, on the outskirts of Turin, Italy, where the second generation of NH2™ tractors will be put into service in 2012.