Editorial team · Tractors
NEW HOLLAND at SITEVI 2007. Organized around 3 themes: lower costs, harvest quality and versatility

Lower operating costs: a reality at New Holland!
New Holland is constantly evolving its grape harvesters, replacing transmission components (chains and belts) with direct drive via hydraulic motors. This simplification comes with lower maintenance costs. The routing of the hydraulic hoses has been optimized so that none of them passes through the harvesting tunnel, which eliminates any risk of contaminating the harvest.
The SDC shaking system has been improved with the fitting of flexible rods at the rear. The flexibility of the shaking is optimized, thereby eliminating daily maintenance. The absence of joints removes the need for greasing.
The engines of the self-propelled machines now comply with current standards (TIER III) across the entire range. New Holland is studying how to optimize the fuel consumption of its engines in order to reduce operating costs.
Destemmer now widely available
Since the last edition of SITEVI, New Holland has extended the option of fitting the destemmer to its entire range. The proportion of New Holland grape harvesters sold with an on-board destemmer has risen steadily. Today, one machine in two is equipped with this device, which enhances the quality of the harvest. New Holland thus has more than 600 machines with destemmers in operation in France.
Versatility: others talk about it, but New Holland has been delivering it for more than 20 years!
New Holland has always sought to optimize its customers' investment by making it possible to use the self-propelled machine for other work. The brand therefore has the largest fleet of grape harvesters in the world working in multi-purpose mode, with a technique proven since 1984.
This experience, gained over time, now allows New Holland to offer a harvesting head that can be removed in less than 10 minutes, without tools and without the help of a second person. At SITEVI 2007, demonstrations take place four times a day in the outdoor area in partnership with Berthoud to put these advantages into practice.
A new partnership has been concluded with Actisol. It aims to equip VL machines with a tool carrier for soil work. The tests carried out over more than 500 hours were entirely conclusive and open up new application possibilities.
A champion's track record
New Holland Braud is the only manufacturer present since the beginning of grape harvest mechanization. This unrivaled experience comes with an impressive track record. All the components that make up the DNA of New Holland grape harvesters have won awards:
- The Noria (SITEVI gold medal 1980)
- The SDC shaking system (SITEVI gold medal 1988)
- The cab (SITEVI gold medal 1995)
- The SOCMA on-board destemmer (gold medal in 2002)
- The pre-sorting device on narrow machines (SITEVI silver medal 2007)
Service as close as possible to customers
New Holland benefits from a network of dealers specialized in grape harvesters that is particularly stable and well trained. In addition, the wide range of specialized tractors involves the network fully in vineyard work. New Holland is also stepping up its training efforts for the network's mechanics and salespeople.
Since this season, New Holland has set up an emergency spare parts service reachable day and night, 7 days out of 7. Customers can call a toll-free number and reach a technician who will help them assess their parts and service needs. This operator coordinates the entire intervention procedure with the dealer, as well as the delivery of the necessary parts in the shortest possible time.
Exchange at the heart of progress
New Holland is organizing an extensive program of visits to its center of excellence in Coëx, where the grape harvesters are designed and built. This center is the group's reference for innovation and production quality.
In addition, New Holland is continuing its partnership with the independent winegrowers of France. This privileged relationship makes it possible to think about the profession's future needs in terms of mechanization and future developments.
A new specialized tractor
New Holland is presenting a TDD Plus HC with four equal-size wheels. The HC suffix (High Clearance) denotes high-clearance tractors specially designed for vegetable-growing applications where a clearance of 70 cm is required under the tractor. Three models are available in the catalog: the TD80D Plus HC, the TD90D Plus HC and the TD95D Plus HC. They come as standard with the gearbox with reducer, i.e. 20 forward and 12 reverse gears, and a cab that can be fitted with activated carbon filters.
A lively stand
The T7000, just voted Tractor of the Year, is presented in the outdoor area of 200 m2.
Inside, New Holland showcases the VN 2080, which received the silver medal in the SITEVI awards for the on-board sorter. The TDD Plus HC is also displayed on the central area. A destemmer is placed at eye level and its operation is explained by a video. The grape harvesters are displayed with a mast and the partners' equipment.
In the outdoor area, four 30-minute demonstrations are held each day, with the removal of the harvesting head and the fitting of, among other things, a Berthoud sprayer.
New Holland is constantly evolving its grape harvesters, replacing transmission components (chains and belts) with direct drive via hydraulic motors. This simplification comes with lower maintenance costs. The routing of the hydraulic hoses has been optimized so that none of them passes through the harvesting tunnel, which eliminates any risk of contaminating the harvest.
The SDC shaking system has been improved with the fitting of flexible rods at the rear. The flexibility of the shaking is optimized, thereby eliminating daily maintenance. The absence of joints removes the need for greasing.
The engines of the self-propelled machines now comply with current standards (TIER III) across the entire range. New Holland is studying how to optimize the fuel consumption of its engines in order to reduce operating costs.
Destemmer now widely available
Since the last edition of SITEVI, New Holland has extended the option of fitting the destemmer to its entire range. The proportion of New Holland grape harvesters sold with an on-board destemmer has risen steadily. Today, one machine in two is equipped with this device, which enhances the quality of the harvest. New Holland thus has more than 600 machines with destemmers in operation in France.
Versatility: others talk about it, but New Holland has been delivering it for more than 20 years!
New Holland has always sought to optimize its customers' investment by making it possible to use the self-propelled machine for other work. The brand therefore has the largest fleet of grape harvesters in the world working in multi-purpose mode, with a technique proven since 1984.
This experience, gained over time, now allows New Holland to offer a harvesting head that can be removed in less than 10 minutes, without tools and without the help of a second person. At SITEVI 2007, demonstrations take place four times a day in the outdoor area in partnership with Berthoud to put these advantages into practice.
A new partnership has been concluded with Actisol. It aims to equip VL machines with a tool carrier for soil work. The tests carried out over more than 500 hours were entirely conclusive and open up new application possibilities.
A champion's track record
New Holland Braud is the only manufacturer present since the beginning of grape harvest mechanization. This unrivaled experience comes with an impressive track record. All the components that make up the DNA of New Holland grape harvesters have won awards:
- The Noria (SITEVI gold medal 1980)
- The SDC shaking system (SITEVI gold medal 1988)
- The cab (SITEVI gold medal 1995)
- The SOCMA on-board destemmer (gold medal in 2002)
- The pre-sorting device on narrow machines (SITEVI silver medal 2007)
Service as close as possible to customers
New Holland benefits from a network of dealers specialized in grape harvesters that is particularly stable and well trained. In addition, the wide range of specialized tractors involves the network fully in vineyard work. New Holland is also stepping up its training efforts for the network's mechanics and salespeople.
Since this season, New Holland has set up an emergency spare parts service reachable day and night, 7 days out of 7. Customers can call a toll-free number and reach a technician who will help them assess their parts and service needs. This operator coordinates the entire intervention procedure with the dealer, as well as the delivery of the necessary parts in the shortest possible time.
Exchange at the heart of progress
New Holland is organizing an extensive program of visits to its center of excellence in Coëx, where the grape harvesters are designed and built. This center is the group's reference for innovation and production quality.
In addition, New Holland is continuing its partnership with the independent winegrowers of France. This privileged relationship makes it possible to think about the profession's future needs in terms of mechanization and future developments.
A new specialized tractor
New Holland is presenting a TDD Plus HC with four equal-size wheels. The HC suffix (High Clearance) denotes high-clearance tractors specially designed for vegetable-growing applications where a clearance of 70 cm is required under the tractor. Three models are available in the catalog: the TD80D Plus HC, the TD90D Plus HC and the TD95D Plus HC. They come as standard with the gearbox with reducer, i.e. 20 forward and 12 reverse gears, and a cab that can be fitted with activated carbon filters.
A lively stand
The T7000, just voted Tractor of the Year, is presented in the outdoor area of 200 m2.
Inside, New Holland showcases the VN 2080, which received the silver medal in the SITEVI awards for the on-board sorter. The TDD Plus HC is also displayed on the central area. A destemmer is placed at eye level and its operation is explained by a video. The grape harvesters are displayed with a mast and the partners' equipment.
In the outdoor area, four 30-minute demonstrations are held each day, with the removal of the harvesting head and the fitting of, among other things, a Berthoud sprayer.
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