Editorial team · Tractors
New Holland grape harvester honored at Sitevi 2011

World leader in grape and olive harvesting, New Holland has been awarded medals for its user-friendly innovations in productivity and environmental performance. The brand received two silver medals and a citation in the Sitevi 2011 Awards.
One silver medal went to the Active Safety and Weighing (ASW) system, developed specifically for the Braud 9000 range of versatile grape harvesters, which improves operator safety and records yield.
The Braud 9090X OLIVE olive harvester, designed to increase the profitability and quality of so-called super-intensive olive plantations, was also awarded a silver medal. In addition, New Holland received a citation for its revolutionary concept called EcoBraud, which enables winegrowers to calculate their carbon footprint and proposes strategies to reduce greenhouse gas emissions in general.
A first silver medal for the Active Safety and Weighing system
New Holland's new range of versatile Braud 9000 grape harvesters has set a new standard for safety during harvesting. A network of sensors mounted at key points of the machine's chassis transmits data in real time to the on-board computer. This information is then combined with data from the inclinometers in order to warn the operator when the vehicle is approaching its stability limit, via the intuitive IntelliView™ III monitor.
The machine is even able to implement a series of measures to prevent driving errors, or to automatically take control in order to ensure operator safety. This active safety system is available in both multifunction mode and difficult-terrain harvesting mode. The height and lateral position of the machine adjust automatically, without any operator intervention, to prevent potential accidents and enhance overall safety, even on the most difficult and uneven ground or during high-speed road transport.
The ASW system also features an integrated grape weighing function. When the hoppers are emptied, the actual harvested tonnage is measured precisely, allowing closer monitoring of the harvest and enabling operators to adapt inputs and manage harvest volumes, all in the service of improved profitability.
The Braud 9090X OLIVE olive harvester also wins a silver medal
New Holland knows that harvest quality is of paramount importance to super-intensive olive growers. The new Braud 9090X olive harvester is equipped with a shaking system designed to adapt to the shape of the olive tree, its age and even its yield. The pendular harvesting head is configured to accommodate olive trees according to their volume (in three dimensions), and the foliage is guided so that the olives are carried smoothly to the patented elevators before being discharged into the hoppers. The shaking system that has made New Holland's reputation, with its 2 x 21 ultra-powerful shakers, was specially developed to withstand the substantial resistance forces acting on the chassis during olive harvesting.
The stresses are 10 times greater than those encountered in a vineyard. Moreover, since the best olives grow at the top of the tree, a second shaking system enables the Braud 9090X to pick these higher-value fruits. This state-of-the-art technology offers considerable benefits in terms of harvesting efficiency: more than 95 % of the olives are harvested at a constant forward speed of about two kilometers per hour, with fruit picked at optimum ripeness. Everything is designed to guarantee growers a rapid return on investment.
Judges impressed by the EcoBraud carbon footprint reduction strategy
The Sitevi jury awarded a citation to the EcoBraud system, recognizing the remarkable advance it represents in helping winegrowers reduce their carbon footprint. The web interface allows winegrowers to calculate the greenhouse gas emissions of their vineyards, while proposing solutions to reduce their carbon footprint.
The intuitive online platform uses key parameters such as crop type, area, planting density and volume of wine produced to quantify carbon emissions in CO2/hectare/an, while offering a convenient conversion function that displays the result in tonnes per hectoliter of wine or per bottle.
The tool also includes information on how to limit the carbon footprint and proposes solutions to reduce the greenhouse gas emissions of each vineyard. New Holland's Intelligent Management System (IMS) for the grape harvester, together with the fertilization management system, which controls variable-rate application of inputs, itself helps reduce the carbon footprint of vineyards by an impressive 40 %, which in real terms represents a reduction of 10 % per bottle. This is a commercial issue of ever-growing importance, as the food industry increasingly turns to suppliers guaranteeing a low carbon footprint and consumers take the carbon footprint more into account when shopping.
New Holland thus continues to assert its position as the Clean Energy Leader.
One silver medal went to the Active Safety and Weighing (ASW) system, developed specifically for the Braud 9000 range of versatile grape harvesters, which improves operator safety and records yield.
The Braud 9090X OLIVE olive harvester, designed to increase the profitability and quality of so-called super-intensive olive plantations, was also awarded a silver medal. In addition, New Holland received a citation for its revolutionary concept called EcoBraud, which enables winegrowers to calculate their carbon footprint and proposes strategies to reduce greenhouse gas emissions in general.
A first silver medal for the Active Safety and Weighing system
New Holland's new range of versatile Braud 9000 grape harvesters has set a new standard for safety during harvesting. A network of sensors mounted at key points of the machine's chassis transmits data in real time to the on-board computer. This information is then combined with data from the inclinometers in order to warn the operator when the vehicle is approaching its stability limit, via the intuitive IntelliView™ III monitor.
The machine is even able to implement a series of measures to prevent driving errors, or to automatically take control in order to ensure operator safety. This active safety system is available in both multifunction mode and difficult-terrain harvesting mode. The height and lateral position of the machine adjust automatically, without any operator intervention, to prevent potential accidents and enhance overall safety, even on the most difficult and uneven ground or during high-speed road transport.
The ASW system also features an integrated grape weighing function. When the hoppers are emptied, the actual harvested tonnage is measured precisely, allowing closer monitoring of the harvest and enabling operators to adapt inputs and manage harvest volumes, all in the service of improved profitability.
The Braud 9090X OLIVE olive harvester also wins a silver medal
New Holland knows that harvest quality is of paramount importance to super-intensive olive growers. The new Braud 9090X olive harvester is equipped with a shaking system designed to adapt to the shape of the olive tree, its age and even its yield. The pendular harvesting head is configured to accommodate olive trees according to their volume (in three dimensions), and the foliage is guided so that the olives are carried smoothly to the patented elevators before being discharged into the hoppers. The shaking system that has made New Holland's reputation, with its 2 x 21 ultra-powerful shakers, was specially developed to withstand the substantial resistance forces acting on the chassis during olive harvesting.
The stresses are 10 times greater than those encountered in a vineyard. Moreover, since the best olives grow at the top of the tree, a second shaking system enables the Braud 9090X to pick these higher-value fruits. This state-of-the-art technology offers considerable benefits in terms of harvesting efficiency: more than 95 % of the olives are harvested at a constant forward speed of about two kilometers per hour, with fruit picked at optimum ripeness. Everything is designed to guarantee growers a rapid return on investment.
Judges impressed by the EcoBraud carbon footprint reduction strategy
The Sitevi jury awarded a citation to the EcoBraud system, recognizing the remarkable advance it represents in helping winegrowers reduce their carbon footprint. The web interface allows winegrowers to calculate the greenhouse gas emissions of their vineyards, while proposing solutions to reduce their carbon footprint.
The intuitive online platform uses key parameters such as crop type, area, planting density and volume of wine produced to quantify carbon emissions in CO2/hectare/an, while offering a convenient conversion function that displays the result in tonnes per hectoliter of wine or per bottle.
The tool also includes information on how to limit the carbon footprint and proposes solutions to reduce the greenhouse gas emissions of each vineyard. New Holland's Intelligent Management System (IMS) for the grape harvester, together with the fertilization management system, which controls variable-rate application of inputs, itself helps reduce the carbon footprint of vineyards by an impressive 40 %, which in real terms represents a reduction of 10 % per bottle. This is a commercial issue of ever-growing importance, as the food industry increasingly turns to suppliers guaranteeing a low carbon footprint and consumers take the carbon footprint more into account when shopping.
New Holland thus continues to assert its position as the Clean Energy Leader.
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