New Holland wins two GOOD DESIGN™ Awards 2009 for the Boomer compact tractor 8N and the SideWinder™ II armrest

New Holland Agriculture strengthens its image as a leader in innovative solution design with two ?GOOD DESIGN™ Awards 2009?: one for the Boomer compact tractor 8N, the other for the SideWinder™ II armrest.
These awards recognize intuitive, customized solutions designed by New Holland to provide its customers with cutting-edge machines that allow them to further increase their productivity and comfort.

The ?GOOD DESIGN™ Awards?, now in its 59ème edition, is the oldest international award recognizing excellence in industrial design. This year, 48 countries presented their creations in categories ranging from electronics to furniture to medicine.

In the transportation category, New Holland was the only agricultural machinery manufacturer to be honored; renowned brands such as Apple and Bosch also feature among the winners.

Christian K. Narkiewicz-Laine, President of the Chicago Athenaeum Museum and one of the judges taking part in this selection to award the prizes, stated that ?[...] The GOOD DESIGN 2009 program is stronger than ever, having recorded the highest participation of companies and rewarded the very best of industrial design.

It may be a leading indicator that companies and designers are shifting their focus towards more useful and cost-effective design, less focused on the flashy and extravagant [..].?

This philosophy is at the heart of New Holland's design process, which clearly places its latest innovations under the banner of comfort and efficiency.

Boomer 8N: cutting-edge technology in a retro style

The perfect blend of retro style and modern technology earned the Boomer 8N this coveted award: a recognition for this tractor following the successes achieved at the AE50 Awards presented by the American Society of Agricultural Engineers (ASAE) to the most innovative products in 2009.

The modern design of this tractor, with its bright red chassis and grey hood, remains faithful to the original style of the 8N.

The Boomer 8N is a versatile machine: perfect for landscaping work or small farms, it offers absolute maneuverability thanks to the EasyDrive™ continuously variable transmission, which has also won numerous awards.

This tractor can be customized to your liking: chrome exhaust, decals, cab protection shield...

In short, a Boomer for everyone!

The intuitive control of the SideWinder™ II armrest

The SideWinder™ II armrest, designed by New Holland and available on the T6000 and T7000 tractor ranges, becomes an industry benchmark for its innovative design, after winning the prestigious ?Golden Tractor for Design 2010'™? title at the Agritechnica show 2009.

New Holland designed this ergonomic armrest with intuitive controls in collaboration with the Fiat Style Center.

Inspired by the controls of the FR9000 forage harvester and the CR9090 Elevation combine harvester, this armrest makes the tractor's main functions immediately accessible on the CommandGrip™ lever, such as selecting the shuttle reverser, programming and adjusting speed, and the IntelliSteer™ automatic guidance system.

The operator also benefits from the IntelliView™ III touchscreen, the first screen on the market to integrate tractor and implement controls, allowing the operator to get all the useful information at their fingertips: less fatigue, higher work quality and increased productivity.

Whether with the Boomer 8N or the SideWinder™ II armrest, innovation and efficiency are definitely on show, in line with the ?Good Design Awards?!