The T7070 Auto Command™ tractor wins Tractor of the Year® 2010 and the Golden Tractor for Design awards

The new New Holland T7070 Auto Command™ tractor has won the prestigious Tractor of the Year® 2010 title at Agritechnica in Hanover, Germany, Europe's largest agricultural machinery show.
This new continuously variable transmission model was also awarded the Golden Tractor for Design, a prize that rewards excellence in design, ease of use and operator comfort.

This honor for the T7070 Auto Command™ adds to the Tractor of the Year® 2008 and Golden Tractor for Design titles won by the T7060 Power Command™ at the 2007 edition of Agritechnica.

Since this award was created 13 years ago, no tractor range like the T7000 has been so highly rewarded. In the field, it also lives up to its promises: this range is the first choice for demanding customers.

An international jury

Awarded by a jury of twenty journalists from Europe's leading farming magazines, Tractor of the Year® rewards the row-crop tractor model that combines innovation, performance, comfort, economy and ease of use, all the qualities that define the excellence modern farms can no longer do without.

The result of fantastic teamwork

The Tractor of the Year® 2010 award, won by the New Holland T7070 Auto Command™, recognizes the extraordinary work accomplished by the teams of New Holland Agriculture and the Fiat group, as well as by the customers who provided unparalleled help at every stage of its creation and development.

The five models of the T7000 Auto Command™ range, developing from 167 to 224 ch, are assembled at the New Holland plant in Basildon. The engine was fully developed by Fiat Powertrain Technologies in Turin (Italy).

As for the latest-generation Auto CommandTM continuously variable transmission, it builds on developments by the New Holland research center in Modena (Italy) and on the production experience of the New Holland plant in Antwerp (Belgium).

The Fiat Style Center based in Turin was a fundamental asset for the tractor's ergonomics and for the styling of the new SideWinder™ II control armrest, which earned the T7070 Auto Command™ the Golden Tractor for Design.

This armrest is the outcome of work carried out by and for customers, including the CommandGrip™ handle and the Intelliview™ III touchscreen.

It is the first color touchscreen on the market to integrate IntelliSteerTM auto-guidance and implement control using ISOBUS technology. All these systems stem from developments made for harvesting equipment at the New Holland Center of Excellence in Zedelgem (Belgium).

The FR9000 forage harvester and the CR9090 combine harvester, built and developed by this center, were also awarded.

?The triumph of the T7070 Auto Command™ and of the T7000 series as a whole, together with the three medals awarded to New Holland by the Deutsche Landwirtschafts-Gesellschaft (DLG - German Agricultural Society), already make this edition of Agritechnica memorable,? said Carlo Lambro, Vice President of New Holland Europe.

?If we add these awards to those won in France, earlier this year at SIMA and at the upcoming SITEVI, and at the Agribex show in Belgium, we have an overall picture and tangible proof of the efforts made to ease farmers' daily work.?